Smash Instant Mash Potato Large 176 g (Pack of 12)

Product Information

Smashed potatoes are much easier because you don't need any kitchen appliances. You can just smash them with a fork and you don't need to peel the skins either. So you can think of smashed potatoes as an easier, faster version of mashed potatoes. The brand has since been sold by Cadbury and is now owned by Premier Foods who, using their Batchelors brand, launched a 'healthier recipe' version in 2006. [4] Accolades [ edit ] Cover your pan of potatoes with cold salted water, then heat to ensure they cook thoroughly and evenly. If you fill your pot with boiling water, the outsides of the potatoes will start to soften long before the heat reaches the centre, and you’ll end up with a water-logged surface and hard middle. This will result in lumps once the potatoes are mashed. It's also a good idea to select potatoes that are roughly the same size – chop any large ones to roughly the same size as the others. Cover the pan with a lid, too, to create an even cooking environment. The water needs to cover all the potatoes, or the uncovered edges will remain less cooked than those that are submerged. A gentle simmer as opposed to a raucous boil will encourage the heat to penetrate right to the centre of each potato. Why cooking and draining are important Also, smashed potatoes are made with smaller, sweeter potatoes which are easier to smash. You can simply do it by hand and without peeling them. So making smashed potatoes has fewer steps. Cook in a large pan of boiling salted water over a medium heat for 15 to 20 minutes, or until tender.

Devised by ad agency Boase Massimi Pollitt, many will remember the 30-second advert. In one of the adverts, uploaded to Youtube, we see seven Martians - one red and six blue - discussing humans around a table. The red Martian asks them if on their "last trip did they discover what the Earth people eat." One responds that they eat a great many of these - with the camera zooming in on a big potato. I always like to garnish with a bit of chopped parsley or chives, and drizzle with extra melted butter. Whether it would be as popular without the help of the iconic Smash Martians is anybody’s guess, however. Those metal critters took our nation’s hearts in a series of 1970’s and 80’s adverts and turned us on to the idea that peeling your own potatoes was serious time wasting. More about them in a minute. The Martians would have a great laugh as they watched Earthlings prepare mashed potato in the traditional way while they simply added boiling water and butter to their own.It also loves to have a Salisbury Steak nestled on it before drowning in Mushroom Gravy, or to have a tumble of juicy Swedish Meatballs drowning in creamy gravy. Now BMP DDB is celebrating the accolade by showing the original 1974 commercial in Channel 4's final advertising slot of the year at 2355 GMT on 31 December. lighth0se33 – New potatoes are definitely the way to go if you are making smashed potatoes. They are tender but still hang onto some of their chunks.

However, it was not until 1974 that Smash became popular in the convenience food market after Cadbury launched an advertising campaign by agency Boase Massimi Pollitt featuring the Smash Martians, who would watch humans preparing mashed potato the traditional way on television instead of using potato granules, and laugh at them. [2] [3] Everyone has their own idea of what makes perfect mashed potatoes. Whether you're seeking a creamy or fluffy mash, spuds rich with cream or something as light as air, you can use the tips in this guide to make perfect mashed potatoes no matter which recipe you use. Cooks often underestimate the time potatoes need to soften before being mashed. You don’t want to boil them vigorously, but instead gently simmer them. This can take up to 30-45 minutes to yield potatoes that are soft enough to mash. Once soft, drain well in a colander, then return to the hot pan to steam-dry. This helps get rid of excess moisture, which helps improve the flavour of the finished mash. Can you use an electric whisk?

Discussion Comments

I like to add butter to a bowl and use a fork to mash it into the potatoes. I've never tried adding garlic to the finished dish, though I do boil the potatoes in a pot with minced garlic. Introducing your new favourite potato recipe – buttery, crispy SMASHED POTATOES! Crazy crispy on the outside and fluffy on the inside, there’s a serious risk that only half of these will make it to the dinner table…. Learn how to make mashed potato that’s smooth, creamy and very delicious. Perfect for sausage and mash.

Smash was launched by Cadbury’s in 1969. Now forgive me for not really seeing the connection…they’re the chocolate people, aren’t they? At what point did somebody on their ideas panel suggest that they diversify from sweet, yummy sugar-laden treats to – um – squashed starchy tubers? The year of Smash’s emergence on to the foodstuff shelf may, of course, have influenced the robot themed averts: Apollo 11’s successful visit to the moon took place the same year. Unwanted Food or Drink Products - Once supply conditions are broken, there are a number of factors outside of our control that can affect the quality of a product. Therefore perishable goods such as food and drink cannot be returned. As well as being the ultimate comfort food, mashed potatoes can also be jazzed up into something really special. They’re a super-versatile alternative to roast potatoes for your Christmas dinner , and havethe added benefit of soaking up all those lovely meat juices and gravy. Premier Foods brought out some other Smash variations, including ‘Cheddar and Onion’ and ‘Buttery’, as well as creating a ‘healthier’ recipe for the basic product (although most normal people would probably maintain that making your own mash potato from scratch is probably the healthiest option).

Subscribe to my newsletter

I make it a lot, I eat it a lot and itmakes an appearance at everything from midweek meals to holiday gatherings! Boil in SALTED water – this will season the potatoes all the way through – until potato is very, very soft. It should virtually crumble when you jab it with a fork; If you’re after the best way to make mashed potatoes smooth and taste super delicious, read our handy guide to the humble dish and enjoy! CLEVER FLAVOUR TWISTS However, the launch of the “Smash Martians” in an iconic advertising campaign for the food giant in 1974 was a game changer for the brand.