Egyptian Gold Anti Ageing (1%) Retinol Face Serum with Hyaluronic Acid, Vitamin C, Aloe Vera, Vitamin E & Jojoba Seed Oil. High Strength Skin Rejuvenating Formula Suitable for Men & Women - 50ml, UK

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Not only is this serum potent (almost 6000 times more than Vitamin C, another wonder ingredient which we will get to later), the serum promises brighter, younger, pollution-neutralising skin.

Dernière formule révolutionnaire en matière d’antivieillissement, ce sérum est formulé avec du Pro rétinol pour cibler les rides, les imperfections, les cernes et tous les signes du vieillissement. A co-founder of the brand has said that DNA is important for skincare as many recent studies suggest that our genetics account for 50 to 60% of ageing, and the rest are down to lifestyle factors. Since I have skin which can be sensitive and reactive, I only use retinol at night (since it promotes cell turnover, you have to be careful to use sunblocks after using).

The serum is unique in that it harnesses the power of Astaxanthin, an antioxidant harvested from Icelandic red micro algae using 100% renewable geothermal energy. Vitamin A - the most proven anti-aging ingredient available OTC that can smooth wrinkles and make skin firmer. The bottle is easy to use, and comes in a very generous 50ml size, and when used everyday can last 6 months or more.

It's uniquely excellent at helping the skin with its protective barrier and helping it to stay moisturized.

Putting a dot on at night, it has also faded out a small dark patch on my partner's hand which is great. If the item comes direct from a manufacturer, it may be delivered in non-retail packaging, such as a plain or unprinted box or plastic bag. Below is an in depth round-up of what we think the best serums on the market are, what they can do for your skin and their unique selling points. Retouch Eyes – This powerhouse peptide serum visibly blurs dark circles, bags, puffiness and lines around the eye contour. This serum is ideal for anyone new to skincare who wants something easy to use, discreet, but packs all the punches of some of the other more well-known serums.