Fairy Platinum Original Washing Up Liquid, 625 ml

Product Information

Simón Ruiz, Alfonso (28 August 2014). "Fairy, el lavavajillas del pueblo de Villarriba". Cinco Días (in Spanish). Fairy is an international brand, primarily used for washing up liquid and dishwasher detergent, owned by the American multinational consumer products company, Procter & Gamble. The brand originated in the United Kingdom in 1898 [1] and is now used on a number of P&G products in various markets. In Sweden and Norway, P&G premium dishwashing products are branded as Yes, as seen on the adjacent picture. It was introduced in 1961 and is by far the biggest-selling detergent in Sweden. [8] Fairy Snow Advert - Bank Manager". YouTube. 3 April 2009. Archived from the original on 2021-12-13 . Retrieved 25 January 2012. In the Czech Republic, Slovakia and Hungary similar P&G products are sold as Jar (pronunciation /yar/) and has been available since the 1960s. [9] Its name comes from Janeček (then CEO of the company) and Ranný (the product inventor), [10] but coincidentally it means spring in Czech and Slovakian. The name is synonymous for detergent in Czech Republic and Slovakia.

A washing-up liquid needs to earn 79 % in our rigorous tests to become a Best Buy. Those with less than 45% become a Don't Buy. It is closely related to the Dawn dishwashing product range sold in the USA and to Dreft, Yes and JAR brands used by P&G in various European and international markets. Fairy dishwashing liquid was introduced in Spain in 1982. In 1991, a television advertising campaign in which two fictional towns, Villarriba and Villabajo, compete for the best paella at their popular fiestas was launched in the country. The campaign, which allowed the brand to go from a discreet 6% to 40% market share in Spain, has been renewed many times over the years, was used in other markets such as the United Kingdom, Germany, Russia, Portugal and Greece, and was even the inspiration for a television series titled Villarriba y Villabajo. [12] P&G use the Fairy brand in many European markets for premium hand and automatic dishwashing products and also for a range of non-bio and sensitive skin focused laundry products in the UK and Ireland. This article may require cleanup to meet Wikipedia's quality standards. The specific problem is: unknown. Please help improve this article if you can. ( October 2023) ( Learn how and when to remove this template message)

New customer?

Most of us use more washing up liquid than we need to, which wastes money, time and water (as rinsing takes longer). The recommended dose varies between brands, but you shouldn’t need more than 5ml (1.5 teaspoons or a couple of squirts) of non-concentrated formula per five litres of water.

Fairy soap bars were originally manufactured by Newcastle upon Tyne company Thomas Hedley Co., which was acquired by Procter & Gamble in 1927. Our current washing-up liquid tests are the toughest yet, with tests including a ‘tough-grease’ removal test. Baked-on fat is the most difficult foodstuff to wash off by hand, according to 61% of Which? members we surveyed. Unwanted Food or Drink Products - Once supply conditions are broken, there are a number of factors outside of our control that can affect the quality of a product. Therefore perishable goods such as food and drink cannot be returned. Fairy 'Toilet Soap - 99.4% Pure' TV ad - 45 sec advert". Tellyads.com. 26 September 2007 . Retrieved 25 January 2012.All the tests outlined above contribute to the overall test score that we award each product. The higher the score, the better the washing-up liquid performed in our tests.